PER4MANCE Nutrition

Whether you are looking to shed some fat or trying to make weight for a competition, Per4mance can help you sift through a sea of confusing social media bullshit and misleading nutritional information. Per4mance will tailor nutritional plans to you, not just give you a cookie cutter, cut-and-paste "plan" of the internet like many of the "nutritional gurus" you see daily over social media platforms.  

It's crucial now more than ever to separate evidence-based nutrition from the hobby "nutritionists".

What is evidence-based? 

Martin MacDonald runs Mac Nutrition University. He is arguably one of the world's best evidence-based nutritionists. Here he sums up what it means.

"Evidence-based practice is the conscientious, explicit and

judicious use of current best empirical evidence when making decisions about how to practice when providing information and care for clients/patients. This best evidence should be

combined with practitioner expertise and should consider the characteristics, state, needs, values and preferences of those who will be affected." – MNU, (2016)

So when you see an evidence-based practitioner, know they will go the extra mile for you and are a million per cent better than Karen from your local slimming club. 

Furthermore, if anyone tells you to put butter in your coffee for fat loss, punch them in the nose. This is yet more silly bullshit doing the rounds at the moment.